'Schuhverliebt' –
a magazine for premium customers.
ANWR is the leading trade association of profitable footwear retailers in Europe. It promotes its member companies with innovative concepts for goods, products and marketing. Among other things, Crossmark developed the consumer magazine “Schuhverliebt” (In love with shoes), illustrated here with Veronica Ferres, which highlights the latest trends in fashion, lifestyle and entertainment.
Time for a good shoe.
The most successful premium concept in German shoe retailing. 8 years’ experience of corporate and store branding, classic advertising, internet representation, direct marketing and individual trader sales promotions.
Cooperative advertising for 300 breweries.
For the purchasing organization BrauRing with 300 small and medium-sized private breweries in Germany, Austria and Switzerland, Crossmark has developed an independent trading group strategy of innovative, high-quality presentation combining the classic hallmarks of excellence with individual brand design.
EFRplus. ServicePlus.
The concept of EFR+ with its independent, instantly-
recognizable
visual brand identity was developed by
Crossmark for EFR and
its now over 340 traders.
The concept features in supplements,
on billboards,
in retail campaigns and digital media such as
dealer
websites and newsletters.
The image of Europe.
Supporting 250 independent specialist photography retailers in the areas of purchasing and marketing, Europafoto is one of the leading purchasing organizations in the photography industry. Crossmark developed the new brand logo alongside a consistent corporate identity, highlighting the international expertise of the group while retaining the individuality of each trader.
Indulgent shoes.
FootFit is the health and wellness-focused approach to innovative shoe manufacturing courtesy of ANWR Schuh. The development of a visual expression which focuses on the foot and the targeted direct marketing campaign correspond to the independent brand philosophy with its dedication to modern buyers of any age.
The engineers
with the broader view.
Gauff engineers are established in almost 100 countries, offering more wide-ranging expertise than any other engineering consultants. Our communications concept is “The Broader View”, and this has become the starting point for any media content and visual communications materials globally, from the online presence to the newsletter available in three different languages.
Gas, Water, Responsibility.
GWV (GWR) is the contemporary, environmentally-
conscious energy supplier in Fulda and Eastern Hesse.
Crossmark takes a holistic approach to meeting the
needs of each client, with billboard posters, direct
mailings and classic advertising. Emerging from these
close collaborations are new brands and product ideas
and a completely innovative consumer-relevant
marketing strategy.
Manufacture. Made in Germany.
Hollister’s Motorcycles may not be the biggest
of German manufacturers, but they are certainly
among the best the area has to offer in the
customized bikes sector.
This same outstanding quality also characterizes
its communications. See also: www.hollisters.de
The noble art of brewing, since 1697.
For 12 generations, exclusive, natural, raw materials and the purest water from the in-house deep wells have been the recipe of superior quality at this traditional brewery. Crossmark has re-introduced liveliness to the Herzog von Franken brand, in image as well as in language, and, most importantly, in the new world of digital media.
Welcome to sweet seduction.
Over 100 years old, Café Kreiner still seduces its customers just like in the old days of Viennese Coffee Houses. With red velvet, wooden tables and old pictures, Crossmark has created a haven of alluring products and tempting offers, and captures this charming style on the internet. The reward? The small café has just won first prize as “Café of the Taunus hills” for the second time.
Bags make fashion.
Picard is a leading German leather goods manufacturer, and Niko Gültig and Crossmark have represented the company for many years. Our services range from corporate design and retailer advertising in XXL editions to specialized and visual merchandising campaigns such as Picard’s ‘Made in Germany’ campaign.
Specialists in Saving Teeth.
The specialist Practice of Dr. Pontius in Bad Homburg grew out of a small private practice. After detailed market analysis, Crossmark developed the new marketing strategy and established the practice as a leading specialist in root canal treatment. Alongside this marketing initiative was a comprehensive corporate change process with staff training and CRM.
PwC. The innovator.
PricewaterhouseCoopers is one of the three leading chartered accountant firms in the world. Crossmark has developed campaigns and marketing activities tailor-made for the financial services industry, demonstrating how PwC can meet the challenges of the financial world in a superior and more sustainable way.
Travel light.
Stratic is number 2 on the German travel and
luggage market, and the pioneer of light luggage.
As such, lightness became the key element in
the development of its brand, and it informs the
entire process: from visual merchandising and
leaflets to advertising campaigns and the website.
Out-think. Out-perform.
The international financial services provider Threadneedle, with headquarters in London, re-aligned its brand image in 2006. Crossmark teamed up with Threadneedle to develop its global corporate identity, supplying information leaflets, brochures and advertising campaigns in Germany and six other European countries.
Excellent children’s shoes.
The German Shoe Institute initiated and patented the WMS (Width Measurement System) license for children’s shoes. With the conception and design of the “German Children’s Foot Report” for specialists and interested laymen, the WMS has generated a hitherto unmatched focus on the subject of children’s shoes. WMS is the sign for excellent children’s shoes.